The Marketing module of Dynamics CRM helps the organization by creating leads that can then be targeted by the Sales module. The Marketing module in the CRM helps the marketing team in assigning, scheduling, and tracking the marketing activities. Rich CRM reporting features then help the team in analyzing the performance of marketing campaigns and tracking the progress of the same.

In this chapter, we will understand the following key concepts:

• Entities involved in the Marketing module
• Case studies to understand the Marketing module