Marketing in Dynamics CRM generally starts with having marketing lists on place. A marketing list is a collection of accounts, contacts, and leads. Marketing lists are created to distribute a campaign.

Marketing lists can be static or dynamic:

• Static list: In a static marketing list, members are added manually.
• Dynamic list: In a dynamic marketing List, members in the list are added using an advanced find. When a new record is created that meets the criteria in the query, then it is also added to the marketing list.