By this point, you should have a celebrity or leader in mind whose voice you want to imitate for your Facebook Fan page. Are you ready to start speaking like an authoritative celebrity? You’re on your way to becoming a social media rock star.
Here are some tips to keep in mind:
• You are still your company, just presented with a unified voice.
• This voice shouldn’t be totally new to your customers. It should represent the way that you do business.
• The most successful celebrities and role models have a lot of energy, which is part of what makes them so attractive to others. Find a way to generate the same level of energy.
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An authority in business is rarely given that title. They generally just take it. It’s kind of like power. Make yourself the authority of your niche. Use Facebook to do it.
So what does it mean to be an authority? It means all eyes and minds turn to you when you speak, post, and when others repost your information. Your word is law and people want to know all about anything you post.