11 Facebook Events and Pictures
by John Wayne Zimmerman, Damon Brown
The Complete Idiot's Guide to Facebook Marketing
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Strategic Facebook Marketing
- 1 Your Facebook Strategy
- 2 Your Target Market
- 3 Your Facebook Marketing Plan
- 4 Facebook Campaigns
- 5 The Voice of Your Business
- Part 2: Your Business on Facebook
- Part 3: Engaging Customers on Facebook
- 9 Harnessing the Power of Friends and Fans
- 10 Social Media Engagement
- 11 Facebook Events and Pictures
- 12 Viral Videos
- 13 Facebook Games
- 14 Facebook Apps
- Part 4: Facebook Measurement and Sales Tools
- 15 Facebook Advertising
- 16 Your Page Analytics and Measurements
- 17 Selling on Facebook
- 18 Local Business and Facebook Places
- Part 5: Mastering Facebook
- 19 Your Social Media Team
- 20 Should You Hire a Facebook Consultant?
- 21 Is Your Business Likeable?
- Appendixes
- Index
Chapter
11
Facebook Events and Pictures
In This Chapter
• Creating Facebook Events
• Using RSVPs wisely
• Knowing whom to invite
• Tagging pictures and using them as marketing tools
Facebook isn’t all about connecting with people via the Wall, News Feed, and messages. Depending on your business, you want your customers to support you by actually physically showing up somewhere. For instance, if you own a restaurant, you can’t just thrive on virtual connections—instead, you want people to show up to eat at your place of business.
In this chapter, we talk about the art of the invitation, whether it is RSVPing tastemakers in your business, using video to entice customers, or respectfully using picture-tagging to get attention. We also show you what not to do.
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