Chapter
12
Viral Videos
In This Chapter
• Making cool content
• Knowing what will be passed along
• Understanding sticky entertainment
• Getting a grip on edutainment
• Touring the Facebook toolbox
You’ve probably heard a lot references to viral marketing these days. Viral videos and viral ads seem to be all the rage. But what exactly does it all mean? When it comes to viral marketing, it means a brand that has an ad or promotion that people like so much they share it with their friends.
Although viral marketing is a relatively new term, the concept has been around for a long time. Think about the “Where’s the beef?” ads the fast-food giant Wendy’s ran in the mid-’80s, or the “Plop plop fizz fizz” associated with Alka Seltzer for decades.
So why is everyone talking about viral now and not back then? The answer is in large part due to the internet and social networking sites like Facebook. This means that your business has more power to make a social impact than at any other time in history.