Creating a Successful App
Ideally your app will help promote your brand, product, or service, but you actually have to promote the app itself so it can get a decent amount of users and, ideally, media attention.
Here’s what your app needs to be successful:
• Emphasize the practical value of the app. People are actually overwhelmed by the number of apps out right now. They are looking for any excuse to delete your app from their Facebook.
• Create a simple, straightforward app. Visually demanding graphics and memory-hogging sound can slow down the computer—and test a user’s patience.
• Customers are willing to pay for a good app. There are apps that are making millions of dollars every day. Focus on making the app good and the money will come.
• Check to see if your app is original. With more than 500,000 apps, the chances of it already being done are pretty high.
Apps can be more versatile than a standard Facebook Group page and more profitable than the average static website. The development and risk involved with creating them are only outweighed by the opportunity for serious brand recognition and impressive revenues.
The Least You Need to Know
• Even if you outsource your app development, you still need to have a clear set of goals for the app.
• The top Facebook apps share the characteristics of simplicity, clarity, and appropriateness for their audiences.
• A large group of people access Facebook on the road, so consider mobility when you’re thinking about apps.
• Apps can bring in money through advertising, in-app purchasing, and referrals.