Part

4

Facebook Measurement and Sales Tools

Social media marketing is important, but the end game is to get the sale. Luckily, Facebook provides many opportunities for you to close the deal. Part 4 discusses the tools at your disposal, such as check-in services that enable customers to let you (and, more importantly, their friends!) know when they’re at your business, and analytics that can show you how effective a specific Facebook marketing campaign is for your business.