Chapter

15

Facebook Advertising

In This Chapter

In the world of websites and social media, Facebook ads are clearly the gold standard. With more than 800 million users providing a wide range of demographic information, you’re able to deliver ads to the exact people you want to reach.

If you’re looking to reach a specific target market defined by age, sex, location, and/or specific activities, you have the ability to reach them with Facebook ads. This chapter walks you through the basics of setting up Facebook ads and then delves into proven ad campaign strategies. Finally, we show you how to track your ads so you can maximize their effectiveness.