Workshops and discussions held with stakeholders from the business and technology groups are one of the key steps in this process. The business analyst must identify the key KPIs for the business stakeholders. The software qualities, that attributes must attain in order to achieve business objectives, must address the stakeholder's challenge, issues and concerns.

For example, the application should be able to generate a new transaction every 10 minutes otherwise the end users will consider the new application is too slow.