Start by drawing a tapered cylinder around a vertical guideline and a basic circle for the lid.

Erase the vertical guideline. Define the lip of the cup, add the jacket, and detail the lid.

Clean up and refine your outlines, delineate the cast shadow, and add a logo to the cup and jacket.

Begin shading, suggesting the liquid inside the cup and adding a steaming coffee cup to the logo. Fill in the hole in the lid. Darken all the shadow areas, and leave the horizontal lines on the jacket fairly strong to suggest a ridged texture.