In these uncertain economic times, a company’s ability to adequately manage its relationships with customers, partners, and vendors can determine whether it just survives or has the relationship capital to drive the business, and protect and grow revenue. No software application is better suited to helping companies address these challenges than Microsoft Dynamics CRM. In the 4.0 version, Microsoft Dynamics CRM delivers comprehensive Sales, Marketing, and Service functionality with its trademark user-friendly interface, powerful ability to meet the changing business processes and needs, as well as the ability to leverage all the other investments a company has already made in systems and infrastructure.

Companies large and small will find that Microsoft Dynamics CRM is a system that grows with them. The true measure of CRM success is the degree to which it is adopted by employees and how the system empowers users to drive business growth and success. Unlocking the power of CRM, however, is not always an easy task. With this book, Sonoma Partners delivers an extremely rich and easy-to-follow text for learning the Microsoft Dynamics CRM application.

For users of Microsoft Dynamics CRM, the well-organized content allows you to zero in on topics and learn quickly regardless of your level of experience with CRM. Whether you’re a user, consultant, or implementer, this book equips you to extract the maximum value from your Microsoft Dynamics CRM system.

Sincerely,

Mark Corley

Senior Director

Microsoft Dynamics CRM