Dynamics 365 for Marketing is a comprehensive marketing service that can be leveraged to delight customers and personalize their experiences of your company/brand.

This is a unique service/app in Dynamics 365 targeting a crucial aspect in any organization: growth viz. marketing. The following is the landing page in Dynamics 365 for marketing:

As shown in the preceding screenshot, there are several modules/capability areas spanning Customers, Collateral, Marketing, and other tools.
It integrates with Adobe Marketing Cloud to deliver powerful customer experiences and give a holistic customer view. This unified customer profile is the foundation for building and running integrated, cross-channel marketing.

Your marketing teams can provide one-to-one personalized communications and send offers that automatically adapt to a customer's behavior. You can also orchestrate coordinated campaigns across different channels and measure return on investment (ROI) across the board.

This offering is expected to evolve in the same way as the other Dynamics 365 services/apps and we would like you to make a note of the following key features for Dynamics 365 for Marketing: 

• Comprehensive service to address modern marketing needs
• Collaboration with Adobe for Marketing Cloud
• Easily and effectively model and manage customer journeys across marketing and sales, lead management across marketing and sales