Dynamics 365 Customer insights is built on top of Azure and Cortana Intelligent. It leverages data services and connects your Dynamics 365 data with any other data source. This enables you to have a 360 view of your customer and to better understand and engage with them.

Managing customers is amongst the dearest goals in any enterprise, and leveraging the Dynamics 365 for Customer insights gives you the power to gain a 360-degree perspective of your customers with actionable information:

Once the relationship assistant is enabled, you can review action cards that will automatically become available in the social pane in several primary records such as opportunities, accounts, cases, and so on. It uses the information derived from interactions to help guide your customer facing team's daily work, find critical opportunities, manage email communications, identify actionable email messages, and propose follow up activities.

The following are the salient features of Dynamics 365 for customer insights:

• Intelligent customer analytics
• Transform customer data into intelligence
• Completely new solution connecting and analyzing data from Dynamics 365 with business applications, web, social, and IoT sources
• Predictive intelligence applied to create a 360-degree customer view with automatic suggestions to improve customer engagement.