Is the Grapevine an Effective Way to Communicate?

The grapevine is the unofficial way that communication takes place in an organization. It’s neither authorized nor supported by the organization. Rather, information is spread by word of mouth—and even through electronic means. Ironically, good information passes among us rapidly, but bad information travels even faster.10 The grapevine gets information out to organizational members as quickly as possible.

The biggest question raised about the grapevine, however, focuses on the accuracy of the rumors. Research on this topic has found somewhat mixed results. In an organization characterized by openness, the grapevine may be extremely accurate. In an authoritative culture, the rumor mill may not be accurate. But even then, although the information flowing is inaccurate, it still contains some element of truth. Rumors about major layoffs, plant closings, and the like may be filled with inaccurate information regarding who will be affected or when it may occur. Nonetheless, the reports that something is about to happen are probably on target. (See the Classic Concepts in Today’s Workplace box on p. 446 for more about the grapevine.)

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