What Determines the Best Choice?

Step 6. Now it’s time to choose the best alternative from among those assessed. Because we determined all the pertinent factors in the decision, weighted them appropriately, and identified and assessed the viable alternatives, this step is fairly simple. Choose the alternative that generated the highest score in step 5. In our vehicle example (Exhibit 4–4), the manager would choose the Toyota Camry. On the basis of the criteria identified, the weights given to the criteria, and her assessment of each car on the criteria, the Toyota scored highest [224 points] and, thus, became the best alternative.

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