Websites of companies have good amount of information, helping us understand their objectives, missions, goals, products, and services. Jim visited the website of AWC, and after studying the website, he made the following observations.

AWC is a large multi-national company, headquartered in United States of America. The company manufactures and sells metal and composite bicycles. The company has sales operations in multiple regions, as seen in the following figure:

• Australia
• Canada
• France
• Germany
• UK
• USA

AWC has the following offerings to cater to its market:

• Accessories
• Bikes
• Clothing
• Components

Jim also read various articles and interviews of senior management of AWC. He read the interview of CEO Mr. Ken Sanchez and got to know that AWC is planning to expand to lot of new countries. They have invested in technology knowing that technology is a big enabler for business.