A critical aspect of stakeholder analysis is to gauge the stakeholder's attitude in terms of the proposed change or solution. If you have a positive stakeholder or group who understands the purpose of the project and can see the benefits to them as well as the overall company, then you should ensure they remain positive with the appropriate engagement and attention from the project.

A negative stakeholder can often be quite destructive towards the project or initiative and should be engaged with in a way that helps them see the value of what is being delivered. Very often, stakeholders are only negative towards an initiative because they feel like the project team has not engaged them appropriately. Often in these cases, if you engage those seemingly negative stakeholders carefully and with great attention, they will become positive and even champions of your initiative.