You are on a team that has been assigned to work as part of a brand new initiative in a health insurance company. The initiative is about introducing a new health and fitness app that customers can use to keep fit and healthy. The company has never developed an app before and has never thought about helping its customers to stay healthy! This is a brand new mindset, and it is therefore at the forefront of the company's strategy for growth and development. Everyone in the organization wants to participate in this initiative and wants to have an opportunity to say what they think would be the top requirements for this new app! Everyone is excited, and the spotlight is on your team to deliver. The chief executive officer (CEO) has provided some direction in terms of wanting your team to ensure the app is the best of the breed, and they have made a significant budget available for the project. The primary constraint for your team is that you must deliver this solution within the next 6 months. 

You have an unlimited budget and unlimited interest from stakeholders. In order for you to develop best-of-breed requirements within your limited timeframe, you must ask your CEO (who is your sponsor) to allow you to embark on an experimental path where you can test out competitor products and observe results in the form of volunteer participants, who use the products and provide their feedback on specific features.