When should you apply this technique?

This technique is used in a few different business analysis tasks in some knowledge areas in the BABOK® v3 guide. These tasks include the following:

Task

The reason this technique is used

Conduct elicitation

To source business analysis information (such as process-, system-, product-, or service-related information) and to determine what customers want by looking at what competitors provide

Analyze the current state

To understand where the opportunities for improvement may be

Define the future state

To assist stakeholders in making decisions about future state business goals

Define the change strategy

To help decide which change strategy is the most appropriate for a particular situation

Define the design options

To find and analyze existing solutions in the market and to spot any trends that exist

Measure solution performance

To find out what the acceptable levels for the performance of a solution are

Analyze the performance measures

To review the results of similar solutions used by other organizations when assessing trends, risks, and any other variances

Assess the solution limitations

To try and find out what the challenges that other organizations experience are and how they address them

Assess the enterprise limitations

To find any existing solutions in the market that may provide insight into which external factors affect solution value realization

 

Benchmarking and market analysis is becoming more important to businesses and plays a pivotal role in customer-centric analysis and design. 

The next technique you need to include in your preparation is brainstorming.

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