It is important to pay attention to the stakeholder groups' potential concerns in relation to a new solution. These can come in the format of issues, risks, and general concerns relating to a solution's potential value to the group. The group may be concerned about using the solution and this may impact their ability to perform their roles effectively. 

Let's consider the following real-world example: 

If a stakeholder is concerned that the new video-conferencing solution will cause ineffective and unproductive meetings because of less in-person communication, then this will inhibit their ability to embrace the new solution. If they don't use the new solution often, then the business value of the new solution will be diminished. It is therefore important to consider this concern from this stakeholder group to ensure that activities are planned to demonstrate the effectiveness and increase the productivity of this solution to this stakeholder group.