According to the BABOK® V3 Guide, the purpose of recommending actions to increase the solution value is "to understand the factors that create differences between potential value and actual value, and to recommend a course of action to align them."

Up until now, we have discussed the tasks that assist the business analyst in measuring, analyzing, and understanding the root causes of unacceptable solution performance. During this part of the chapter, we will discuss what is involved when you recommend specific changes or courses of action to help increase the realization of full business benefits and value. 

In a lot of cases, the recommendations are about how a solution could potentially be replaced, retired, or improved. These recommendations may also consider long-term impacts and contributions of the solution to stakeholders. 

Consider the previously discussed example scenario: 

A new online e-commerce solution has been implemented for a global shoe company. After the implementation of the e-commerce store, the performance was measured for a few months and the actual value was far below the expected value. The business analyst looked at this variance closely and noticed that it was specifically the total amount of international sales that had decreased substantially. After further investigation, the business analyst discovered that the e-commerce solution didn't have the ability to change the currency of the shopping cart when dealing with customers from different countries. This resulted in a lot of abandoned carts and missed revenue from international sales.

Because of the long-term effect that this would have on the overall company revenue, a recommended solution here could be to replace the existing online store with an online store that can sell in the currency that is automatically derived from an end user's geographic location.