This core concept refers to analyzing and quantifying the potential value of solution options.

Let's look at an example to bring this concept around value into the real world:

In the example of the payroll calculation automation initiative, as the business analyst, not only are you assured that the recommended solution meets the identified needs but you also carry out an analysis of the potential value of the outsourcing solution, as well as the other solution options that are identified. You find that the outsourcing solution would add 30% more value to the business than any of the other solution options that existed.

Looking at this example, it is clear to see how the Requirements Analysis and Design Definition plays a key part in determining the potential value of a planned change.