It is important for the business analyst to socialize the business analysis approach and plan with the stakeholders who will be affected by the work that will be performed. If everyone understands the approach and feels comfortable that the plan is achievable, then the business analyst has a strong position to start executing the business analysis activities for the initiative from. Often, when the stakeholders, project manager, or board doesn’t have a clear view of how the requirements will be managed on a project, it creates a lot of resistance, confusion, and unengaged stakeholders.