The fourth task described as part of the strategy analysis knowledge area is to define the change strategy. This task is about understanding alternative approaches that could be taken to a change and what is involved in making a choice about which alternative to moving forward with.

Defining the change strategy is a key task in the context of business analysis because it supports the transition from the current state to the desired future state in a planned and systematic way. It guides and ensures that the change strategy is supported by sound analysis of the elements that influence the success of an initiative. In this section, we will cover the analysis elements that are key to the successful execution of a change strategy.

Let's start by understanding the purpose of defining a change strategy.