This core concept refers to how a change strategy is implemented to support the defined future state.

Let's look at an example to bring this concept of Change to life:

The New Orleans Electricity Company recently made the strategic decision to only issue electronic statements to their customers. A recent legislative change has allowed this to be implemented and, due to the high costs associated with paper-based statements and their distribution, the new legislation was a piece of very welcome news. A change strategy has to be defined to outline how customers will be transitioned from receiving paper-based statements in the mail to only receiving their statements electronically via email or via the electricity company's customer portal.

This example illustrates how the core concept of Change can be implemented when performing tasks defined in the Strategy Analysis knowledge area.