This core concept refers to how needs within the current state are prioritized to determine the desired future state.

Let's look at an example to bring this concept of Need into the real world:

If we continue with the example of the electronic statements for the New Orleans Electricity Company, it is worth noting that the requirement or business need is to reduce operational costs associated with paper-based statements. Since this is the main business driver for this change, it forms the basis of defining the desired future state by ensuring a cost-effective solution is found.

This example illustrates how the core concept of Need is implemented during the strategy analysis by considering the needs in the current state and how this drives priorities for the change to be implemented in the desired future state.