This technique is a way of demonstrating how an organization intends to or currently delivers value and it is often depicted as a visual map. It is important to understand the nine key building blocks used to describe an organization in this way. These blocks are key partnerships, key activities, key resources, value proposition, customer relationships, channels, customer segments, cost structure, and revenue streams.

By using these blocks, you show the relationships that exist between an organization's operation, finance, customer, and product/service offerings. It is important to understand that this technique can also be used as a blueprint for implementing a strategy.