This technique is used in a few different business analysis tasks in some knowledge areas in the BABOK® v3 guide. These tasks include the following:
Task |
The reason this technique is used |
Conduct elicitation |
To help get an understanding of the ideas and attitudes in a group |
Analyze the current state |
To generate feedback from stakeholders or customers about the current state |
Define the change strategy |
To bring people together to get their input on the potential change strategy for an initiative |
Analyze the potential value and recommend a solution |
To get an understanding of what design options might be most suitable in terms of meeting the requirements |
Measure the solution performance |
To get subjective insight into and perceptions of a solution's performance |
Recommend actions to increase the solution value |
To help identify opportunities for solution performance |
Focus groups are an effective way of learning about people's attitudes and opinions on a given subject. This technique can be facilitated both in person or remotely on an online platform. With an online focus group, the group can be recorded and opinions and views can be shared with a wider group for analysis.
The next technique you need to include in your preparation is functional decomposition.