This core concept refers to examining the potential value of the solution to determine whether a change is justified.

Let's look at an example to bring this Value concept into the real world: 

In the example of the New Orleans Electricity Company, the potential value of the paper-based to electronic statements project can clearly be illustrated with cost savings in the consumables and distribution areas. These cost savings should be assessed against new costs that may be introduced as a result of this initiative. This could include costs associated with additional customer service personnel that may need to be employed to support customers. Another cost could also be the potential introduction of a new software solution to generate and keep track of all electronic statements. Once this analysis has been completed, it will be easier to quantify and demonstrate the potential value of implementing this change.

Looking at this example, it is clear to see how strategy analysis plays a key part in determining the potential value of a planned change.