The final core concept relates to how the context of the enterprise must be considered when developing a change strategy.

Let's look at an example to bring the Context concept into the real world: 

In the utility industry, there are stringent rules around customer data privacy. The New Orleans Electricity Company needs to incorporate the rules that exist within the context in which this enterprise operates when they determine their change strategy for customers. For example, they may need to find a way to gain approval from customers to send them their personal statement information over the internet. It is, therefore, very important to consider the context in which this change is being planned when defining the change strategy.

So, in this particular context, the change strategy needs to adhere to any industry-related customer data privacy rules.

In this section, you have learned how the BACCM™ core concepts relate to the strategy analysis knowledge area of Business Analysis. These core concepts of Change, Need, Solution, Stakeholder, Value, and Context help business analysts to comprehend that business analysis is performed independently of perspective, industry, methodology, or even the level of the organization. It also helps you relate your daily work to each knowledge area using this conceptual framework.

Let's now have a closer look at the specific analysis tasks involved when working within the Strategy Analysis area.