Job:01579 Title: Graphic Design Translated (Rockport)
Page:21
016-096 01579 C2.indd 21016-096 01579 C2.indd 21 1/19/10 3:07:03 PM1/19/10 3:07:03 PM
21
Job:01579 Title: Graphic Design Translated (Rockport)
Page:21
Text
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
ASCENDER
ə-ˈsen-dər, n
Any portion of a lowercase letterform that ex-
tends above the x-height of a given typeface
to the ascent line. The relative size and weight
of ascenders varies by typeface; those with
larger x-heights tend to have more subtle
ascenders, while those with smaller x-heights
tend to have more prominent ascenders. See
also descender and x-height.
Fr: ASCENDANTE
Ger: OBERLÄNGE
It: TRATTO ASCENDENTE
Sp: ASCENDENTE
Design: Donna S. Atwood, www.atwooddesign.com
ARTS AND CRAFTS
ärts ən(d) ˈkrafts, n
A reform movement begun in England in the
late nineteenth century as a reaction to the
Industrial Revolution and its emphasis on
mass production at the expense of aesthet-
ics. In graphic design, the Arts and Crafts
movement was epitomized in the books of
William Morris. Although his use of decora-
tive capitals, Gothic typefaces, and heavy
layouts recall printed works from centuries
earlier, Morris’s emphasis on reuniting design
and production activities set the stage for
twentieth-century Modernism.
Fr: ARTS & CRAFTS
Ger: ARTS AND CRAFTS
It: ARTS AND CRAFTS
Sp: ARTS AND CRAFTS
Design: Donna S. Atwood, www.atwooddesign.com
ART NOUVEAU
ärt nü-ˈvō, n
A highly decorative style of architecture and
design prevalent throughout much of Europe
between the 1880s and the outbreak of World
War I, and for a short time in the United
States. Art Nouveau, as the name implies,
aimed to create an entirely new aesthetic,
rejecting the chaotic clutter of the Victorian
era in favor of organic, curvaceous forms.
Popular motifs included plants and animals
(especially birds), as well female fi gures, often
depicted with a level of abstraction far greater
than was common in Victorian graphics.
Fr: ART NOUVEAU
Ger: JUGENDSTIL
It: ART NOUVEAU
Sp: ART NOUVEAU
Design: Donna S. Atwood, www.atwooddesign.com
016-096 01579 C2.indd 21016-096 01579 C2.indd 21 1/19/10 3:07:03 PM1/19/10 3:07:03 PM
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.