Job:01579 Title: Graphic Design Translated (Rockport)
Page:79
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Job:01579 Title: Graphic Design Translated (Rockport)
Page:79
Text
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
RHYTHM
ˈri-thəm, n
Visual repetition created through underlying
structural patterns within and among various
design elements, such as type, lines, and
shapes. A single line of type, for example,
might have a particular rhythm by way of its
many vertical strokes, created through careful
letter spacing. Posters and book covers
often use geometric patterns to create a sta-
ble rhythm against which surprising elements
can then be played up. And on an even larger
scale, grids can be used to provide a gentle
rhythm throughout a lengthy publication,
carrying the reader along.
Fr: RYTHME
Ger: RHYTHMUS
It: RITMO
Sp: RITMO
Design: Tanner Woodford, www.tannerwoodford.com
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