Job:01579 Title: Graphic Design Translated (Rockport)
Page:54
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Job:01579 Title: Graphic Design Translated (Rockport)
Page:54
Text
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
INDENT
in-ˈdent, n
An adjustment made to the margins of
one or more lines of type. Indents are most
commonly used to indicate the beginning of
a new paragraph, where the margin of the
fi rst line is noticeably larger than subsequent
lines of type. Hanging indents are used to
increase the margins of all lines following the
fi rst line in a paragraph. Running indents can
be used to alter the left and/or right margins
of multiple lines of type, as when wrapping
around an illustration or photograph. Indents
on a point/character are used when setting
the margins to correspond to a specifi c point
or character on a previous line of type.
Fr: COMPOSITION EN ALINÉA
Ger: ZEILENEINZUG
It: RIENTRO
Sp: SANGRÍA
IMPOSITION
ˌim-pə-ˈzi-shən, v
The careful arrangement of multiple pages
of a publication for printing on large sheets
of paper. Imposition ensures that the pages
will be properly oriented and in the correct
sequence once they are printed, folded into
signatures, and bound. This can be done
manually, although today it is more often
done by way of software applications. See
also pagination.
Fr: IMPOSITION
Ger: AUSSCHIESSEN
It: IMPOSIZIONE TIPOGRAFICA
Sp: IMPOSICIÓN
IDENTITY
ī-ˈden-tə-tē, n
The “personality” of a company, expressed
visually (both internally and externally)
through its distinctive branding. An identity
package typically includes logos and/or logo-
types, particular color palettes (often speci-
fi ed by way of a color-matching system),
standardized layouts for documents and
packaging, and the guidelines governing how
each element is to be used in order to main-
tain consistency throughout the company.
Large corporations may have several brands
that share common visual elements, thereby
connecting each brand to a larger corporate
identity system.
Fr: IDENTITÉ
Ger: FIRMENERSCHEINUNGSBILD
It: IDENTITÀ
Sp: IDENTIDAD
Creative Direction: Sean Adams, Noreen Morioka;
Design: Monica Schlaug; Firm: AdamsMorioka,
www.adamsmorioka.com
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