Job:01579 Title: Graphic Design Translated (Rockport)
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Job:01579 Title: Graphic Design Translated (Rockport)
Page:45
Text
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
FOCAL POINT
ˈfō-kəl ˈpȯint, n
The design element in a layout that fi rst
draws a viewer’s attention; the area from
which eye fl ow begins. Focal points can be
created through a variety of means, among
them color, scale, and composition. Ad-
vertising, in particular, often benefi ts from
having a single, unambiguous focal point.
Fr: POINT CENTRAL
Ger: FOKUS
It: PUNTO FOCALE
Sp: PUNTO FOCAL
Design: Timothy Samara,
[email protected]
FLUSH-LEFT
fləsh ˈleft, adj
FLUSH-RIGHT
fləsh ˈrīt, adj
Successive lines of type that are fl ush-left
begin at points along a common reference
line. Also called left-aligned or rag right.
Successive lines of type that are fl ush-right
end at points along a common reference line.
Also called right-aligned or rag left.
Fr: FER À GAUCHE, FER À DROITE
Ger: LINKSBÜNDIG, RECHTSBÜNDIG
It: ALLINEAMENTO A SINISTRA E
ALLINEAMENTO A DESTRA
Sp: BANDERA A LA IZQUIERDA/BANDERA
A LA DERECHA
FIGURE-GROUND
ˈfi-gyər-ˈgrau̇nd, adj
An aspect of visual perception based on
the relationship between a form, such as a
fi gure, an object, a geometric shape, or a
letterform, and its surroundings: A form is
distinguishable only when set against a back-
ground different from itself. By carefully ma-
nipulating this inherent relationship, designers
can create compelling visuals from even the
most basic forms. This can be especially
important in the design of logos, where much
content needs to be distilled into a relatively
simple, easily identifi ed mark. Stable fi gure-
ground relationships tend to have an easily
identifi ed focal point and a harmonious feel,
whereas ambiguous fi gure-ground relation-
ships challenge viewers’ perceptions. Used
appropriately, each can be very effective. See
also positive space and negative space.
Fr: DESSIN EN GRISÉ
Ger: FORMFLÄCHENGESTALTUNG
It: FIGURA-SFONDO
Sp: RELACIÓN FIGURA-FONDO
Design: Niklaus Troxler; Firm: Niklaus Troxler Design,
www.troxlerart.ch
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