Job:01579 Title: Graphic Design Translated (Rockport)
Page:43
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 ⅛¼⅜½⅝¾⅞⅓⅔
ABCDEFGH IJ
LMNOPQRSTUVWXYZ
016-096 01579 C2.indd 43016-096 01579 C2.indd 43 1/19/10 3:08:04 PM1/19/10 3:08:04 PM
43
Job:01579 Title: Graphic Design Translated (Rockport)
Page:43
Text
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
EYE FLOW
ˈī ˈflō, n
The path that one’s eyes follow as they view a
photograph or layout. Eye fl ow is infl uenced
by a number of factors, including color, bal-
ance, contrast, and more. Effective designs
take advantage of anticipated eye fl ow; way-
fi nding signs, for example, need to be simple
and direct, while posters often engage viewers
with complex eye fl ow. See also focal point.
Fr: CIRCULATION DU REGARD
Ger: BLICKPFADBEWEGUNG
It: FLUSSO VISIVO
Sp: LÍNEA DE ORIENTACIÓN
Design: Timothy Samara,
EXPERT SET
ˈek-ˌspərt ˈset, n
A set of “nonstandard” typographic charac-
ters, such as small caps, old-style numerals,
ligatures, and more, for a particular typeface.
Critical to fi ne typography, expert sets were
once purchased separately from basic fonts,
but are now generally included with OpenType
digital fonts. Also called alternate fonts.
Fr: CARACTÈRES ÉTENDUS
Ger: EXPERTENSATZ
It: EXPERT SET
Sp: SET EXPERTO
END MATTER
ˈend ˈma-tər, n
Sections of a book that follow the main text,
such as appendices, bibliographies, glos-
saries, notes, and so forth. Also called back
matter. See also front matter.
Fr: PARTIES ANNEXES
Ger: ANHANG
It: PAGINE FINALI
Sp: PÁGINAS FINALES
016-096 01579 C2.indd 43016-096 01579 C2.indd 43 1/19/10 3:08:04 PM1/19/10 3:08:04 PM
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.