Job:01579 Title: Graphic Design Translated (Rockport)
Page:40
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Job:01579 Title: Graphic Design Translated (Rockport)
Page:40
Text
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
EM
ˈem, n
A relative unit of measure equal to the size
of type being used, specifi ed in points. For
12-point type, one em is equal to 12 points;
for 10-point type, one em is equal to 10
points, and so on. More precisely, an em
corresponds to the height (or body) of the
cast metal blocks used for the relief printing
of type. An em-quad is a cast metal spacer
that measures 1 em in height and 1 em in
width, and is used to create an em space.
But, although all bodies of the same point
size are the same height, the heights of the
letterforms themselves vary considerably by
typeface. So the em is only vaguely related
to the actual size of type for a specifi c font.
And the relationship is even less clear where
digital type is concerned, there being no
physical referent at all. See also em dash,
em space, and pica.
Fr: CADRATIN
Ger: GEVIERT
It: EM
Sp: CUADRATÍN
ELLIPSIS
i-ˈlip-səs, n
A punctuation mark formed by a series of
three periods, used to indicate that parts of
a text have been omitted, for instance, when
portions of a direct quotation are used rather
than the entire quotation, or the quotation is
incomplete (at the end of a sentence, when a
thought trails off). Each typeface has its own
ellipsis character. Using this character rather
than a series of three periods eliminates the
risk of having the series split apart at a line
break. On the other hand, precise spacing
can be achieved only by using individual peri-
ods. Many style manuals recommend a space
before and after each ellipsis, treating it as if
it were a word, but typographers often prefer
the look of an ellipsis without these spaces.
Fr: POINTS DE SUSPENSION
Ger: ELLIPSE (AUSLASSUNGSPUNKTE)
It: PUNTI DI SOSPENSIONE
Sp: PUNTOS SUSPENSIVOS
EGYPTIAN
i-ˈjip-shən, n
Any one of a number of slab serif typefaces.
Their overall heavy appearance and minimal
variation in stroke weight make them more
suitable for posters, advertising, and head-
lines than for use in body copy.
Fr: ÉGYPTIENNE
Ger: EGYPTIENNE
It: CARATTERI EGIZIANI
Sp: EGIPCIO
Design: Mike Joyce, Stereotype Design,
www.stereotype-design.com
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