Job:01579 Title: Graphic Design Translated (Rockport)
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Job:01579 Title: Graphic Design Translated (Rockport)
Page:13
Text
to another designer, appear too safe—
even boring. And the client may have a
different understanding altogether. In such
cases the descriptions are intended not
to be the “fi nal word,” but rather points of
departure—common ground from which
conversations might begin.
These days, such conversations—
among designers, but also beyond the
graphic design community—occur
with ever-increasing frequency and span
borders both real and virtual. There is
great value, then, in a reference book
that can facilitate global communication,
which is why this book is presented in fi ve
languages and illustrated with examples
from around the globe. By taking such an
approach, Graphic Design, Translated
continues the rich tradition of graphic
design transcending international borders
and languages.
Announcement for Spiele: Otl Aicher’s Olympic Graphic Design, a 2009 exhibition at San Francisco Museum of Modern Art, designed by Joe Miller
Collection of Joe Miller; Photography: Joe Miller
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